What is the importance of scalp massage during a haircut?

Scalp massage during a haircut is important because it promotes relaxation and stimulates blood circulation to the scalp. This enhances the overall experience for the client, helping to reduce stress and create a soothing atmosphere. Increased blood circulation to the scalp can also support hair health, as it improves the delivery of oxygen and nutrients to the hair follicles. This can potentially lead to healthier hair growth and contributes to a positive perception of the haircutting experience. A relaxed client is likely to be more satisfied with their service, making scalp massages a valuable addition to haircut routines.